He and co-founder Akiva Bamberger, both in their 30s, previously worked at TikTok, YouTube and Snapchat. “During my time at TikTok, I saw a lot about how music is changing,” Henriquez said. It could have made him sing anything, or with the app’s built-in voice models, sing as anyone else. He’d created an AI model of his voice, and the app rendered a video of him performing it. The clip showed him capably singing Taylor Swift’s “Shake It Off,” only he’d barely hit a note. On the roof deck of Mayk.It’s office, co-founder Stefán Heinrich Henriquez played a video from a forthcoming version of its app, Covers.ai. In the arts, screenwriters, illustrators and musicians are nervously eyeing the tech’s potential and the possibility of being outmatched (and laid off) in favor of such software. The Santa Monica-based company hopes to do for singing and production what Instagram did for photography and TikTok for video editing - make it uncannily easy to express yourself at a semiprofessional level on social media.Īrtificial intelligence is the talk of governments and industry today. Mayk.It is an AI-powered music startup, funded with an initial $4 million investment from major venture capital firms like Greycroft, former Spotify executive Sophia Bendz and celebrities like YouTuber MrBeast and voice-tweaking enthusiast T-Pain. Inside the Mayk.It app, I don’t have to work hard to sound nearly perfect.
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